The JOIFF Logo

Original Logo Design

Stage one:The arrows in the background were chosen and coloured in green to represent what was eventually to become the European standard colour for “safe conditions”. Even at that stage, the founders of JOIFF were aware of the need for Mutual Aid in the event of a major Incident involving Industry and the designers chose the four green arrows facing outwards to highlight the effect of four white arrows looking inwards to represent other member companies coming to assist in the event of a major incident.
Stage two: The building structures were then added to the background to represent the structures of the original JOIFF member companies. These were not coloured because the designers did not want to detract from the green background.
Stage three: The flame, which was coloured to add realism, was added as were the four words, “anticipate”, “evaluate”, “control”, “respond” on each side of the logo.

Logo First Revision

Because the type of software available today for reproduction of pictures was not available in the early days of JOIFF, the presence of the words caused difficulties in reproduction of the logo. As the Membership and operation of JOIFF grew during the 1990s and there was a growing need to use the logo in notepaper, brochures etc. it was decided to remove the words around the picture to assist in the reproduction of the logo. The JOIFF logo was made available as a lapel pin which Emergency Responders and others working in JOIFF Member Organisations wear with pride.

Logo 2010 Revision

To mark the 20th anniversary of JOIFF the Logo underwent a further revision - a radical move away from the well known square design to a sphere.  The change better reflected JOIFF’s growing influence around the world.  The industrial backdrop and flame have also been modified, however, the green and white arrows have been retained and are now shown wrapping around the globe in an embracing fashion.